Give players a destination
Players can wishlist your game once its store page is publicly visible. Use that page as a consistent destination for interested players before release.
Understand notifications
Steam can notify wishlisters when a game launches or runs an eligible discount. Email preferences, verified email addresses, and notification cooldowns can affect delivery.
Review your reports
In the Sales & Activation Reports Portal, open your app’s Wishlists section to see additions, purchases, and removals. Regional reports offer a further breakdown. The data updates daily for the previous day.
Keep outreach relevant
For creator outreach, review actual coverage before contacting someone. The creator outreach guide explains how to build a relevant list with the tools on this site.